We're seeing a lot of individual creators being able to go OTT. ![]() However, it is not just the large studios and big media publishers following this path anymore. You will see more examples like our business partnership with Lionsgate in the future. We absolutely believe that there will be more and more content creators – both large and small – that are going direct-to-consumer with their own subscriptions services and we are very interested on powering the technology behind that. Is this the sort of thing you plan to pursue more of in future? Vimeo is also powering two Lionsgate Entertainment over-the-top channels: Kevin Hart's Laugh Out Loud comedy site and the Tribeca Shortlist movie platform. We have spent a lot of time in the past year launching professional-level features. But the main way we have differentiated ourselves is by being an ad-free platform, as well as through the quality and professionalism of our tools. Most players offering live streaming are either free, ad-supported models like YouTube, or are largely on the enterprise side such as Brightcove. Who poses the most competition for Vimeo in the premium live streaming space? And will the live feature help Vimeo further differentiate itself from YouTube and other free, ad-supported platforms? As a result, Vimeo creators will soon be a click away from broadcasting their own live events, as well archiving and owning the content on Vimeo, which they can distribute anywhere. ![]() So what Vimeo is trying to do is provide the highest level of quality for smaller businesses and organizations, as well as individual, professional users. On the other hand, you have enterprise-level offerings with live streaming support, but if you are not a large studio or sports network, you likely cannot afford those options. When we dug into why our creators were asking for live streaming, we found that while live streaming is available on free, ad-supported platforms such as Facebook or YouTube, there is some frustration with the quality, reliability and control that these platforms offer. S&P Global Market Intelligence: What is the strategy behind the premium live-streaming service that Vimeo recently announced?Īnjali Sud : In the past year, live streaming has emerged as the number one feature requested by professional filmmakers, business and organizations that use Vimeo. and Alphabet Inc.'s YouTube through a brand new premium live streaming service. S&P Global Market Intelligence spoke with Anjali Sud, CEO of IAC/InterActiveCorp' s ad-free, open video platform Vimeo, about the company's over-the-top ambitions and its plan to further differentiate itself from Facebook Inc. ? Cancellation of its subscription video-on-demand service allows Vimeo to support content creators' over-the-top plansĪs the hyper-competitive TV and video industry evolves toward a direct-to-consumer world, the formula for success continues to shift rapidly. ? Technology continues to democratize the creation, distribution and monetization of video content ![]() ? Free ad-supported platforms face quality, reliability and control issues when live streaming
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